In a recent post on his blog, Seth Godin – author of 12 bestsellers, had some great words of wisdom that I felt applied to our work in the design field. He said,

You can add value in 2 ways:

• You can know the answers
• You can offer the questions

Relentlessly asking the right questions is a long term career, mostly because no one ever knows the right answer on a regular basis.

With the ever changing availability and range of goods and services, with the vast possibilities of room layouts and design styles, the multi-use factor, the eco awareness concepts and with the sheer volume of information available on search engines like Google and Yahoo – knowing the correct answer is no longer so straight forward!

Just hopefully, after the years of experience in our particular industry we will continue to know some of the right questions to begin exciting dialogues to get to the answers!